Wider market reach - The Internet allows you to target and segment markets, and reach geographically farther than ever before. While the Internet is not a replacement for traditional marketing, it is becoming an increasingly important part of the event marketing mix.

• Traditional marketing - less printing, mailing, and telephone calls to answer simple questions
• Administration costs - online registration and payment processing automates many administrative processes
• Communication costs - you can easily and inexpensively communicate with customers, press, and other groups by using the newsletter emailing system

Incremental revenues - the site can drive streams of incremental revenue from sponsorship and advertising.