Case Study – The Golf Show
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Site Features

  • Secure, easy to use CMS (content management system) that allows the Organiser to manage most sections of the site, including the home page, special offers, exhibitors, and news.
  • Flash based interactive floor plan
  • Secure ticket booking system
  • Exhibitors index which allows for search by name and by section
  • Online Marketing- search engine optimisation and pay per click advertising program

The Brief

Initially, the organisers wanted a very professional presence on the web to aid them with exhibitor sales. As the website was a primary selling tool, they needed the site to be built quickly, but at the same time provide an up scale image. Additionally, the site ultimately had to be designed with the end user in mind, since all the future end user marketing directed people to the site for information and booking.

The Solution

EventWare Designers used the design elements and copy provided by the organisers to build a cutting edge site which won industry acclaim. The site went live within a week of initial instruction utilising the basic EventWare package.

Since the initial site went live in the spring of 2004, it has continued to evolve, adding new EventWare value added options, custom designed modules, and content, content, content. For The London Golf show 2006, the website continues to be the centrepiece of the organiser's marketing effort.